Saturday, February 12, 2005

I've got the pow-ah!

This old dance, um, classic? is being used in commercials for hotels dot com and huggies feel n' learn diapers. Both commercials dance around themes of empowerment — finding deals and learning to not wet oneself are the keys here.

I am thinking perhaps there is a wider cultural emphasis on empowerment that is maybe a little on the ridiculous side. Live your lives, people. Let it go. Use the toilet because you don't want to be stinky and cold, not because you're IN CONTROL. I mean, it's cute, or whatever, to use that song ironically with diapering, but really, people.

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